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Let's give weight to our 'class'....







Neither here nor there , yet we remain the main thrust in pushing the consumer sale for every thing from TV to Hatchback. If Indigo and Spice Jets are making money,it is because we have become their frequent travelers  Even brands like "Tanishq" has come to respect our presence. We may be irrelevant for the politicians, but we matter the most for growth and health of the exchequer..

We may still not be ready for taking those ocean cruise but thanks to those Holiday packages we do are affording once in a while a Macao and Mauritius vacations.

We are no more ignored Banking Customers. We have now become the bread and butter of retail banking products like personal loans, Car loans and Home loans .  If SaS Aur  Bahu TV serials are able to make it to 1000 episodes, it is because of our viewership  If advt. agency is able to save paying a 50 odd corers to Bollywood actor Akshay Kumar for a bike advt. shoot, it is because we are able to replace him realistically.

We are great arm chair critics  because we shy away going to the streets to fight our cause. We have our own woes which are getting worse and worse with every passing of the year. We are not perturbed by our govt mishandling our welfare, health care  and safety but we  are very vocal about Lok Pal and Corruption. Let us accept we are great followers but  not leaders. We hate politics only because we have no insiders to adopt us.

If the last census has not under counted us there are roughly 350 million of us today ...busy lighting the mud lamps and bursting the crackers right through  the Midnight....We are happy  to never say NO to CRACKERS.....

You guessed it right......We are the great Indian Middle class....and its time for us to give weight to our class....HAPPY DIWALI!
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Himanshu Tandon said…
Great arm chair critics....very well said. One of the crisper and sharper posts I read in recent times..
November 14, 2012 at 11:10 AM
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